Category Archives: Workwear

Printed Clothing for Your Employees

If you want to enhance your company’s image in the eyes of contemporary shoppers, it is high time you capitalized on printed clothing for your staff. Traditionally, such workwear was valued only for its utility. For instance, a chef had to have a jacket to maintain hygiene in the kitchen.

Brand Ambassadors

Staff wear has changed tremendously over the last three decades. It is no wonder you can point out different airline’s hostesses based on their conspicuously branded clothing. It is time to take advantage of printing services to turn your staff into brand ambassadors.

Printing as the Best Clothing Branding Technique

There are many ways of branding your workwear, but printing has been cited as one of the best and for good reason. As an entrepreneur it behoves on you to get insight on this technique in order to capitalize on its immense benefits when you order your staff clothing.

There are two main types of clothing printing approaches:

Screen printing: It is the most common and involves an ink-blocking stencil block with your desired design applied on a woven mesh. It creates an open area through which ink can be applied on a piece of clothing and pressed on to the garment. Heat curing is then done to ensure the printed substrate dries quickly. This ensures the design can last even under harsh conditions.

Digital garment printing: This form of printing involves use of an ink jet printer to directly transfer an image onto a piece of clothing. In this case, this image is your company logo or business name, which is transferred using a process called Direct to Garment (DGT).

Examining the Pros of Garment Printing

There are other techniques, such as embroidery, which are still popular in branding staff clothing. However, printing has emerged as the preferred option by most business owners.

Some of the benefits you gain by opting for printed clothing over the embroidered technique include:

High end standards: Printing assures you of a perfectly designed image because specifications are easy to meet. You will get the exact image you had requested on your staff clothing to meet your branding objectives.

Ideal for larger designs: Embroidery works best for small images. For larger images on staff clothing, printing is the ideal branding method. The effect is even more magnificent if multiple colours are involved.

Speed: If you opt for digital garment printing, your company will enjoy faster turnaround times. Like any other digitized processes, you enjoy higher efficiency, which saves you both time and money.

Intricate images: if you have a complex logo to replicate on workwear, screen printing comes in handy. You can incorporate multiple effects including distressing, shading and gradients to create an amazing logo.

Durability: Heat-curing ensures your workwear can withstand machine-washing without any effect. The fact that your company will enjoy a beautiful, yet long-lasting, logo makes this your perfect cloth printing option.

Truth be told, the benefits of printed clothing go on and on. You can have this form of printing on any form of apparel from coats, shirts, tote bags to t-shirts. What’s more, this is a cost-effective method for bulk cloth branding.

You not only save money through cloth printing, but your business also ends up with a spectacular branding tool on its hands.

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Rejuvenating Your Company Branding with Embroidered Workwear

Times are hard for most entrepreneurs. The aftershocks of the 2007/2008 global economic recession are still being felt. With the World Bank reporting slow growth in most leading economies, including the UK, you can bet things will only improve gradually.

Rejuvenating through Re-branding

Well, they say necessity is the mother of all invention and it is for this reason that your company needs a re-branding campaign to give it a competitive edge in your niche. Business gurus reckon this is the ideal moment for businesses to recharge before the economy starts picking up.

Staff Clothing as a Re-branding Technique

Now that you have decided to spruce up your company’s image, where do you start? One of the most overlooked methods is embroidered workwear clothing. Through this technique, your company’s logo is embroidered on conspicuous staff wear.

Such clothing includes work jackets, work shirts, coveralls and overalls, aprons, tabards, tunics, polo shirts and fleeces, among other clothing items.

The genius behind this approach is in the fact that your employees are your company’s foremost marketing tools. As such, they represent your brand whenever they are engaged in work-related   activities.

Assume you run a home cleaning service in Chelsea. The moment your employees step into a property, they represent your company’s image. As such, their embroidered workwear enhances their image and in turn your company’s overall professional outlook.

By proudly presenting your logo, business name and motto on their uniforms, they are offering free marketing. If they offer satisfactory service, your brand will grow tenfold. Every time a property owner notices one of your employees in embroidered clothing, brand recognition will be instantaneous.

Getting a New Image to Enhance Your Brand

If your business is going through a rough stretch, it is time to invest in embroidered workwear clothing, which helps to refresh its image. Once you have made this decision, consider the following before requesting embroidering services:

Refresh your logo: Sometimes a logo may need a little bit of a touch up. You should go for a fresh image that is still close to the original logo, which is then embroidered on the staff uniform.

Prick customer interest: Once you have reworked your image, make sure your new logo to be embroidered on staff clothing raises eyebrows. This is a sure way of initiating conversation about your brand especially on social media platforms. Some big companies play with their logos every other time and people are glued to their screens to see what comes next.

Involve your staff: Your new embroidered logo should have immense staff input. This will make it easier for them to answer queries from customers. Moreover, they will embrace their new staff uniforms without hesitation, which is a morale booster in any workplace.

Capitalize on styling: The new uniforms must reflect a change in design to match the logo. This will highlight your commitment to a new image and better service delivery to customers. With stylish embroidered workwear, you can bet the modern shopper who is highly informed will notice.

Deal with experts: When reworking your image, make sure you use an expert in embroidery. This will guarantee a perfect branding tool for the staff uniform as the design will be outstanding and perfectly done.

Embroidered workwear clothing is an innovative way of re-branding and staying ahead of your competition. Grab this chance and have fun while at it.


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